The Pembina Valley Tourism Committee wanted to re-shape their guide to a more manageable size, one that would easily fit into a glove compartment. We completely redesigned the Pembina Valley Tourism Guide from an 8 1/2" x 11", 2 colour, 44-page format, to a 5 1/4" x 8 1/4", full colour, 52-page format ­ much easier to handle and store with greater visual impact. This user-friendly guide has enhanced the Pembina Valley image and helped increase the number of tourists visiting the region.